In a class group project, The Museum was brought on as a live client to get material for their fun, ever changing immersive experience Eyepool. Tasked with branding their exibit based on water we were to pitch names, visuals, and animations.

This design looks at reflections of light entering large bodies of water and how it refeacts and bends. With the name "Ripple Effect" playing on how images can flow and change in water.

Using a modern treatment of type placement to speak to the younger audience the marketing team is wishing to attract.